Creating opportunities by understanding clients business
What is it?
This course has been created to put the understanding of clients business back on top of the agenda.
Only by our people fully understanding our clients business and asking the right questions, rather than answering the wrong ones can we hope to create initiatives to build our client’s businesses, brands and reputations.
Who is it for?
Account Handlers and Junior Planners with 2 -5 years experience. People who are brilliant at execution and may well have a good rapport with clients but are struggling to go beyond a good relationship and are becoming frustrated that they are not seen by clients as trusted business partners.
Objectives:
To give delegates confidence in asking more questions and the confidence in the power of curiosity. To appreciate why clients love nothing more than an agency really caring about their business. We want every delegate to walk away with a vigour and mission to know more about their clients business.
Duration:
This course is run as a half or full day. A full day allows for more time to engage in the case studies making it a far more powerful course.
