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<\/h3>\n<\/h3>\nWhat is it?<\/strong> In this course we will explore the key parts of a Creative Brief and how to write them in an inspiring way.<\/p>\n We will also look at how we brief our creative partners as this can be as important as the written brief itself.<\/p>\n Who is it for?<\/strong> Objectives:<\/strong> Duration:<\/strong> Making Creative Briefs…brief and Creative Briefings…creative What is it? Creative Briefs are the key instruction to a creative team. The clearer and unambiguous it is, the more likely the creative work will be brilliant and right first time. That’s why it’s critical we understand how a great creative brief is written. In this course we … Continue reading “Course 3”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":13,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-53","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.theburnsunit.co.uk\/tbu\/index.php\/wp-json\/wp\/v2\/pages\/53","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.theburnsunit.co.uk\/tbu\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.theburnsunit.co.uk\/tbu\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.theburnsunit.co.uk\/tbu\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.theburnsunit.co.uk\/tbu\/index.php\/wp-json\/wp\/v2\/comments?post=53"}],"version-history":[{"count":12,"href":"https:\/\/www.theburnsunit.co.uk\/tbu\/index.php\/wp-json\/wp\/v2\/pages\/53\/revisions"}],"predecessor-version":[{"id":700,"href":"https:\/\/www.theburnsunit.co.uk\/tbu\/index.php\/wp-json\/wp\/v2\/pages\/53\/revisions\/700"}],"up":[{"embeddable":true,"href":"https:\/\/www.theburnsunit.co.uk\/tbu\/index.php\/wp-json\/wp\/v2\/pages\/13"}],"wp:attachment":[{"href":"https:\/\/www.theburnsunit.co.uk\/tbu\/index.php\/wp-json\/wp\/v2\/media?parent=53"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nCreative Briefs are the key instruction to a creative team. The clearer and unambiguous it is, the more likely the creative work will be brilliant and right first time. That’s why it’s critical we understand how a great creative brief is written.<\/p>\n
\nAccount Handlers, Junior Planners and Brand Managers with 1-3 years experience. People who are becoming frustrated that they are not involved enough in writing the Creative Brief and feel detached from the creative work.<\/p>\n
\nTo enable delegates to write and contribute to brilliant and inspiring Creative Briefs. To recognise that better briefs, better briefing and better work leads to a better relationships and better work.<\/p>\n
\nThis course is run as a half or full day. A full day allows for more time to engage in brief writing, making it a far more powerful course.<\/p>\nClick to go back to the list of courses
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